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							Platinum & Diamonds White Hot! Platinum and diamonds - From solitaire necklaces to earrings and chains, this season's most exciting gifts confirm that platinum and diamonds are not just for brides anymore. Jewelry lovers are discovering what brides have known all along - platinum and diamonds set the standards for excellence in fine jewelry. Platinum is the most precious of all metals. Its singular beauty, purity, rarity, substantial weight, unmatched strength and white-silvery sheen set it apart from other metals. All of these characteristics have a profound effect on the wearer - as well as the admirer. Pavé diamonds and platinum work their magic in these stunning rings. Diamond center stone (above) and cultured pearl (middle) add elegance to a classic look. Platinum is so rare that all the platinum ever mined could fit inside an average size living room. Plus, platinum is much purer in its consumer form than gold. For example, 18-karat gold is 75% pure and 14-karat gold is only 58.5% pure, while most platinum jewelry pieces contain close to 95% platinum. Platinum is riding high on a tidal wave of popularity. U.S. platinum consumption has grown more than 700% in the past five years. American celebrities have fallen in love with platinum jewelry and are increasingly seen wearing the metal at posh events, such as the Academy Awards. Fueling the frenzy are the jewelry industry's hottest jewelry designers, who consistently deliver new and exciting platinum collections. Fun, contemporary rings feature five variations on the popular platinum and diamond theme. The gemstone accompanying platinum most often is the diamond. The pairing is a natural - the rarest of metals and the ultimate gemstone, both white and pure. A traditional platinum bridal ring usually features a larger solitaire diamond. But non-bridal, fashion-forward platinum pieces are often designed with smaller diamonds that are princess-cut, marquise-cut or emerald-cut. The use of diamonds in smaller sizes make the rings both brilliant and more affordable. Small, tasteful hoop earrings crafted in platinum are an increasingly popular choice, as are platinum pendants. But perhaps the fastest growing platinum category is chain. Everything from simple platinum rope necklaces to intricately crafted mesh collars are showing up on fashionable women from coast to coast. Also proving immensely popular are simple stud earrings, elegant diamond solitaire necklaces and platinum-crafted bracelets accented with the brilliance of diamonds. The white-on-white look is especially popular among people 35 and under, who appreciate the high value and subtle prestige of the two. The combination evokes pre-World War II fashions, when platinum was, by far, the metal of choice. Wartime production of platinum for public use was halted due to military needs. When the war was over, platinum was slow to regain its prestigious position in fine jewelry. But now, more than 50 years later, platinum is experiencing a fashion renaissance. And with it has come a new generation in love with the look of cool white platinum and fiery diamonds. THE JEWELRY EXCHANGE® West Belt Plaza Route 23 South Wayne, NJ 07470 973-256-1514 Maps and Directions More About Us www.thejewelryexchange.com
	Come Peek Into the Largest 'Jewelry Box' in Town Come peek into the largest "Jewelry Box" in town... The Jewelry Exchange® ...over 50 sparkling showcases filled with breathtaking jewelry for all tastes and budgets for gift giving. Your loved ones will be thrilled to receive such a thoughtful gift and you'll be thrilled with the prices. If you're planning to "pop the question", be prepared... come visit us first to see our extensive selection of engagement rings. If the impossible should happen and you don't find what you want, we can even create a custom design for your sweetheart! For those of you we haven't seen in a while, we invite you to come back and see us again soon. We're sure you'll not only enjoy the dazzling selection and shopping experience as you remember in the past, but will also, no doubt, notice our fresh new shopping environment. This is the time to remember your loved ones with treasured gifts of fine jewelry. From your children to your parents, The Jewelry Exchange® offers a wonderful selection of gifts for all ages and all budgets. The Jewelry Exchange® We're Waiting For You!!!!

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